what is digital marketing?
Digital marketing is the practice of promoting a brand or product using online channels like websites, social media, email, search engines, and mobile apps to reach potential customers and engage with them through digital communication, essentially marketing done through the internet and other digital technologies instead of traditional media like print or television.
Key points about digital marketing:
Channels used:
Websites, social media platforms, email, search engines, mobile apps, online advertising
Strategies included:
Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, content marketing, email marketing, social media marketing
Benefits:
Precise audience targeting, measurable results, flexibility to adapt campaigns quickly, cost-effective compared to traditional marketing.
What Is Digital Marketing? Types and Examples
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what is digital marketing from www.investopedia.com
Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital means to promote and sell products and services.
Digital marketing involves many of the same principles as traditional marketing and is often considered an additional way for companies to approach consumers and understand their behavior. Companies often combine traditional and digital marketing techniques in their strategies.
But digital marketing also comes with its own set of challenges. Digital marketing started to become popular with the widespread adoption of the internet in the 1990s.
Key Takeaways
Digital marketing promotes products and services through channels such as websites, mobile devices, and social media platforms.
Digital marketers have a number of tools to measure the effectiveness of their campaigns.
One of the biggest challenges digital marketers’ faces is how to set themselves apart in a world that is oversaturated with digital ads and other distractions.
